The experience we all recognise
You mention to a friend that you'd like to buy a bicycle. You don't search for anything online. You just bring it up in conversation. The next day, your phone shows you bicycle ads. On social media. On the search engine. On the online store. Everywhere.
It's not magic and it's not a coincidence. It's the business model behind many free internet services. Instead of charging you money, the price is something else: your information. Your conversations, your searches, your habits, your interests. All of that is enormously valuable to the advertising industry. And it works extraordinarily well. So well, in fact, that sometimes it feels like your phone is reading your mind.
There's nothing illegal about it. These are useful, well-made services that millions of people use every day — and rightly so. But it's worth knowing the real price. Because when something is free, you are the product.
The test
We propose a simple test. Pick a topic you've never discussed with anyone online. Something specific and unusual. A diamond ring for your partner. A falconry course. A campervan. A telescope. Whatever you like, as long as it's something you've never searched for, mentioned or talked about on any digital service.
Open a tunnel on Solo2 with someone you trust and spend a good while talking about that topic. Make the conversation natural and detailed, as if you were genuinely interested. Brand names, models, prices, opinions. Everything you can think of.
Then close Solo2 and wait. One day. Three days. A week. Browse as normal. Open your social media, your search engine, your usual online store. And watch. Look through the ads for any reference to what you talked about.
You won't find one.
Why it works
Because on Solo2 messages travel directly from one device to another. They don't pass through our server. They aren't stored in any cloud. They aren't analysed, indexed or processed. We have no access to what you say in a tunnel. Nobody does, except the two people inside it.
It's not a marketing promise. It's a consequence of how the system is built. If messages don't pass through any intermediate server, there's nothing to read. If there's nothing to read, there's no data to sell. If there's no data to sell, there are no ads to show. It's that simple.
The golden rule
Mind you: for the test to be valid, you have to be honest with yourself. If after talking about diamond rings on Solo2 you go and search for them on Google, or tell someone about it through another messaging service, or browse jewellery websites, it's only natural that ads will appear. But that's no longer Solo2's doing. What leaves through another door stops being a secret.
That's exactly what our name means. Solo2 means that what's said between two people stays between two people. When a third party gets involved — whether it's a person, a search engine or any other service — privacy depends on that third party. Not on us.
No fine print
We're not asking anyone to take our word for it. We're asking them to try it. The test is within reach of anyone with a phone and five minutes of conversation. You don't need to know about technology. You don't need to open any technical menu. You don't need to switch anything off.
Just talk. Wait. And watch.
Solo2 is direct communication between two people. No middlemen. No servers storing your messages. No fine print. Your conversation starts and ends on your devices — nowhere else.